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Phoenix Market Update & 6-Day Home Sale Strategy

Phoenix Market Update & 6-Day Home Sale Strategy

We hit the market before the summer heat and found a buyer whose lease was ending.

Hey everyone, welcome back to The Franco Dinh Show! Episode 33 is a fun one—with a little rodeo flair and some serious real estate strategy.

This weekend I’m heading out to Cave Creek for my first-ever rodeo with a group of girlfriends (harder to organize than you’d think in your 30s!). I went all in—cowboy boots, hat, and lots of Marketplace hunting. I love a good themed outing.

But let’s talk real estate.

From the Cromford Report, we’re seeing:

  • Inventory is steady around 29,000

  • Seller concessions are still high (52% of sellers offering ~$10K)

  • Scottsdale saw the largest decline in index, but a surge in $3M+ sales skewed the price data

  • Most cities are balanced, but Fountain Hills, Chandler, and Avondale are seller-friendly

I also shared a recent success story—selling a home in 6 days in a neighborhood where others are still sitting. Why did ours move? It came down to three things:

  1. Strategy – We priced with precision based on comps and timing.

  2. Timing – We hit the market before the summer heat and found a buyer whose lease was ending.

  3. Presentation – Great visuals, clean showings, and professional marketing sealed the deal.

I also walk you through what happens when appraisals come in low and how we avoided that altogether with a strong down payment buyer.

If you’re thinking of selling this year, this episode is for you.

Until next time, thanks for tuning in!

Your Next Move Starts Here

Every client deserves a real estate experience tailored to their unique goals. Francine combines local expertise, strategic marketing, and attentive service to help buyers and sellers achieve the best possible outcome.

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